Millennials use Pinterest as much as they use Instagram. Pinterest is good for search engine optimization SEO as well. Pins, their descriptions, hashtags, and board names can all be optimized for SEO. With over million monthly active users, Pinterest should be a serious part of your social media strategy. Shop the Look Pinterest Pins contains tagged products. You can find a Shop the Look Pin because it shows white dots — like targets- when you hover over the image.
The dots indicate the products that can be clicked on by the user so they can find similar products featured in the Pin and shop for them. To use tagged products and Shop The Look, you will need a Pinterest business account. If you have a business account which is free then you can tag products in a Pins from your business website. We just cannot deny the fact that keywords are really important and play a vital role in pinterest — to drive a targeted audience to the website.
Using relevant keywords in the right places can make a huge difference in Pinterest and that is why you should have a strong keywording strategy before you start implementing hashtags in your Pinterest SEO strategy. About hashtags, it offers content creators and digital marketers another method of promotion along with keywords in the pin description , which is why you should implement keywords and hashtags in all the possible places to grow your Pinterest profile and improve your blog click-through rates.
Also read: Where and how to add Keywords in Pinterest profile. As of , I am adding 5 to 7 most relevant hashtags in every new pin I save from my blog. Mostly I prefer adding hashtags to the end of every pin description.
Hashtags in pinterest are clickable, so give your targeted audience in pinterest a fair chance to read your carefully-crafted call to action pin description before clicking on the hashtags and get distracted by their pinterest hashtag feed! To add a hashtag in a pin description, type and add the most relevant key phrase or keyword. Usually, I try not to exceed 10 to 12 hashtags per pin, WHY? I have explained my hashtag strategy below, keep reading. There is not just only one there are so many reasons why you should include using hashtags, as a part of your Pinterest marketing strategy in Using trending hashtags is the best way to prompt your website the most correct way.
Hashtags can actually work really well on pinterest and have lots of benefits. So, if you want to expand your audience base on pinterest then start adding the right hashtags to your pin descriptions. It will not only help you to gain a new audience, but it will also help to boost your brand awareness. You have read it correctly. Using hashtags the right way in your pinterest pin description, you tag that particular pin into so many different categories.
So, when someone searches for content with the same hashtag or keyword , they will get to see your pin there, too. You know every post you pi on pinterest, will allow you to add your website URL or product page or post, where people can know more about your offers and work. If you use the right hashtags and quality content on pinterest, you can drive more traffic to your blog, especially those who are highly interested in similar content or products that you produce. As of , the only place you need to focus is to insert hashtags in your pin descriptions.
Generate a set of keywords you can use as hashtags. Always put hashtags at the end of the pin description. Users are accustomed to reading the description and then seeing the hashtags at the end. Your description should be easy to read. You can use hashtags in board names as well. Go ahead and test out using one relevant hashtag at the end of your board name!
How specific do our hashtags need to be? The broad hashtags will help you show up in the search feed and will show up chronologically. Using specific hashtags will help you show up when someone searches for something specific.
For example, dinner recipes could serve as a broader hashtag while chicken and rice could be used as a more fine-tuned hashtag. Use Pinterest to discover what keyword people search for to find your posts and use those keywords as hashtags.
Should you go back and update old pins with hashtags? Go into the blog posts themselves and update the pin description to add some relevant hashtags. Are there stats somewhere to show me how much a specific hashtag has been used…kinda like on Instagram? The short answer is yes. Remember, your Pinterest strategy is completely different than your strategy on Instagram.
They match your content as closely as possible to what the pinner is searching for. Are Pinterest users actually clicking on the hashtags or are they just being found through search?
Interlinking helps provide context to your new content and helps search engines. Internal links help showcase your own content, share your expertise, and build your thought leadership with readers.
You can plan your link strategy while writing your articles or go back through at the end and link to relevant articles. On a post level, the Yoast plugin helps make sure you give internal links some thought. They are commonly used in the main navigation. This is helpful because:. For the reasons above, Moz often sees that search engines reward websites that have good interlinks with higher ranking, in turn driving more SEO traffic to useful websites that fulfill user intent.
And remember that Pinterest wants to you to link to quality content. Having a solid strategy behind your brand can bring real results. Hashtags on Pinterest are currently working on mobile only.
You can discover related content by clicking on a hashtag in the Pin description.
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