Such gaps could add another issue to the crisis if not addressed. Our world changes quickly, and the elements of a crisis management plan can quickly become out of date. Your team members change, communication channels change, and the risks to your organization change. Be sure you have a process in place to regularly review and update your plan. If you suspect that elements of your crisis management plan are not strong enough to handle a real crisis, download our Crisis Communications Plan Checklist.
It will further help you identify weaknesses in your plan. Is your crisis communications plan prepared to handle a real crisis? Our checklist can help you be better prepared if your organization finds itself in a crisis situation. Andrea Shea September 1, The truth is, any one of us could be hit by a crisis. In this section of your crisis management plan, you want to include all additional resources and material that may be needed by any member of your crisis team in the heat of the moment.
This can include anything from:. The point of developing a crisis management plan is to think through any difficult decisions and map out, to the best of your ability, the necessary tasks, communications and information that will help make managing a crisis easier and more efficient.
Learn more about Melissa and her work here. Crisis communication is something we all love to hate. If you follow these tips and include these items in your plan, you will definitely be prepared for whatever crisis gets thrown your way. If you have a large number of folks, say 8, and they can be a different locations within a convention center and an event happens, how would you go about finding out if everyone made it out or that their safe. Great question, Dennis. Unfortunately, this is not a question I can provide a general answer to.
I can, however, provide you with some perspective on how I would approach having this important conversation. Here are some things I would seek answers to, in order to develop the right strategy of response:.
Would someone speak over a speaker to provide directives? Do you have an SMS program that can be leveraged? What are your expectations in one another? Are you prepared to meet these expectations? The secret lies in having the right conversations with the right parties, and aligning on the right strategy of response.
First, ensure that your employees have the information they need. During the tense moments of a crisis, people require immediate access to straightforward information. Consider ways to quickly and effectively distribute a crisis playbook, such as through a crisis management app, which includes real-time access to up-to-date documents, incident reporting, contact lists, messaging capabilities, and collaboration tools. Second, be sure to frequently train stakeholders on your issue and crisis management plan.
Stage regular drills and rehearsals to ensure that every individual is familiar with the plan, can respond confidently, knows where to get additional information, and understands his or her role.
Once your plan is written and approved and has been tested, be sure to revisit it frequently. It is vital to keep the plan up to date, especially as employees join or leave the company, new technologies are implemented, and other changes occur.
It is helpful to review and test the plan at least annually to keep the content fresh. This is another area in which an issue and crisis management app can help. If a PR nightmare or a product recall strikes on a Saturday afternoon, your team still has immediate access to the information to activate the response. Stay up to date on industry news by subscribing to our Issue and Crisis Management newsletter.
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