In many ways, the project has already succeeded. But Mark Shuttleworth, founder of the Ubuntu operating system, is not too worried. In many ways, the project has already succeeded by illustrating support on all sides for the next leap in mobile technology. For the former Canonical CEO -- and now acting vice president of product -- who's overseen and supported the OS's evolution for nearly a decade, the project failing is far from the end of the world.
In fact, the stepping stone the Indiegogo campaign is turning into has taught both manufacturers and Ubuntu devotees that a convergence device is on the way in one form or another, and Ubuntu is poised to be the operating system that can bring it to the masses.
Still, two researchers at statistical computing company Open Analytics have already outlined how unlikely it will be that the device succeeds. But Shuttleworth is transparent about what the campaign is really about.
This is about changing the innovation dynamic,'" Shuttleworth said. Ubuntu Edge will be a catalyst for mobile innovation as well as hardware and software development.
By supporting Ubuntu Edge, the Indiegogo and Ubuntu communities will be accelerating the adoption of these new technologies in mass-market consumer phones. The crowdfunding approach is a new way to prove demand for cutting edge technologies and new classes of device; supporting the Ubuntu Edge is the best way to catalyse the next generation of personal devices from industry. The exquisitely crafted device replaces the traditional glass screen with a pure Sapphire crystal, so tough it could only be scratched by diamond.
It will also pioneer the use of long-life silicon anode battery technology. According to a recent report from The NPD Group1, 37 percent of consumers have switched to tablets and smartphones for content access.
Gartner also reported that worldwide PC shipments in Q1 have dropped to their lowest levels since Q2 This campaign aims to deliver the finished article.
Their order of of the angular devices to trial out in their work environment, along with some direct support, may not have bolstered the total by much — but it certainly bolstered the credibility.
Coverage of this campaign has eclipsed even that generated by the Ubuntu Phone unveiling back in January. More people knowing of Ubuntu will only prove a positive thing for Canonical and their aims going forward. Investments are made based on passion, desire and want, not return, profit or gain. The pace of innovation is taken from market leaders and put into the hands of people the world over.
Failure is not having a go.
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