Ortenberg was the company's secretary and treasurer; industry executive and friend Leonard Boxer handled production; and Jerome Chazen joined the company in to run the company's marketing operations. Claiborne's clothes were instantly popular. Total sales for the first year were over two million dollars. Priced in a moderate range and sold in department stores, Liz Claiborne clothes became known among working women for their good quality materials, comfortable fit, good construction, and color selection.
The company was considered one of the best managed in the highly competitive women's fashion business. Within a few years after the first shares of stock in Liz Claiborne, Inc. The company's market share and profits continued to grow. Claiborne added shoes, men's clothing, and perfume to the product line.
The company's success was helped by what Ortenberg described as an "exploding market" of millions of women who graduated from college and entered the workforce during the s.
Encouraged by Claiborne's merchandise, women were becoming more confident about dressing for work. Liz Claiborne. Reproduced by permission of Archive Photos, Inc. Also in Claiborne, who was company president, became chairman of the board and chief executive officer. She continued to advise the company's design teams, placing great importance on the company's goals of providing good fit, color, comfort, and value. She always emphasized fit, color, comfort, and good value as the company's goals.
In spring the company opened its first retail stores, and by spring it had approximately 45 stores. However, by early the company began to feel the effects of a growing popularity of discount stores compared to department stores in their decreasing sales. Claiborne and her husband retired from active management of the company in to pursue their environmental and philanthropic interests. A few of the many honors awarded Claiborne were induction into the National Sales Hall of Fame in and an honorary Doctorate degree from the Rhode Island School of Design the same year.
Liz Claiborne Inc. Liz Claiborne herself remains active through a variety of charities. She and her husband still travel between their homes and avoid the public eye as much as possible. There are several sources for additional information on Liz Claiborne's business and fashion sense. Elsa Klensch's interview article in Vogue August gives Claiborne's views on how fashion had changed since Share this: Twitter Facebook. Like this: Like Loading Comments Leave a Comment Categories biography. Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in:.
Email required Address never made public. Name required. Nauta couture label. Follow Blog via Email Enter your email address to follow this blog and receive notifications of new posts by email. Email Address: Follow. Blog at WordPress. Charlie Minato. In Liz Claiborne was founded by four people, it was quickly very successful. In , Spike Lee propagated a false rumor that Claiborne said she doesn't make clothes for black people. Then it went on a buying spree. This was the cover of the Annual Report:.
Then Liz Claiborne made the worst decision in company history — to make clothes for J. Tim Gunn was appointed chief creative officer in early Then Claiborne lost her battle with cancer. In , Isaac Mizrahi was brought into reinvent the lines. In August, Credit Suisse delivered a major downgrade to Liz. In , it closed the remaining 87 Liz Claiborne stores. Then it sold Mexx at a major loss. The Bomb—the Liz Claiborne brand was sold to J. But resulted in another loss. It kicked off this year rebranding itself.
In March, there were rumors about a potential takeover by a private equity firm. Penney now owns the Liz Claiborne brand
0コメント